Project: Defi Design

DEFI Design Studio strives to harness the power of design to create innovative products, streamline processes, and elevate user experiences, ensuring ultimate success and competitive advantage for businesses.

​Overview

Convoke is a meeting-productivity tool designed for platforms like Zoom and Teams. Our team researched why virtual meetings feel unfocused and built a mid-fidelity prototype that improves agendas, notes, decisions, and follow-up.

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Problem

Users described virtual meetings as unclear, unfocused, and hard to track. Common issues included:
• No clear agenda or purpose
• Low engagement and poor preparation
• Scattered notes and decisions
• Difficulty recalling outcomes afterward

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My Role

I conducted user research (interviews + Reddit analysis), completed competitive reviews, synthesized insights into personas and themes, sketched concepts, designed mid-fidelity screens, and performed usability testing.

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Key Insights

• Agendas strongly shape meeting effectiveness
• Users need one place to track notes, decisions, and transcript highlights
• Existing tools feel cluttered or disconnected from actual meeting flow

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Solution

Convoke introduces a simple, structured sidebar:

Agenda – clear talking points and time cues
Notes – shared + personal notes
Transcript – searchable highlights
Decision Tracker – statuses, comments, and rationale

The design reduces cognitive load and keeps meetings aligned.

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Impact

Participants reported:
• Better preparation
• Clearer structure
• Easier decision recall
• More focused discussions

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Next Steps

High-fidelity design, deeper integration with task tools, and broader user testing.

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Documentation

• Research Report
• Mid-Fidelity Prototype
• Final Presentation